Web & Graphic Designer | Marketing & SEO Expert

Tracy P. Gibson

Intelligence • Skill • Intuition • Creativity

MARKETING EXCELLENCE

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About Me

I am the person you hire when you are in need to build or enhance your marketing department from an executive leadership perspective. I will take charge of the hiring and onboarding of a team, training entry-level or mid-associate level marketing managers or interns, or I will work with your budget as a team of one until you are able to expand the team (if that is the direction you want to go).
With 18 years of marketing experience in advertising agencies and large corporate environments, I have helped many Fortune 500 brands such as Coca-Cola, L’Oreal, Chase Bank, Verizon, and many others carry out marketing initiatives. I have also worked with small to mid-size companies struggling to compete in their market with small budgets. My technical competencies combined with my acute resourcefulness prove to provide an efficient and successful marketing campaign execution. It is rare to find such a diverse professional and strategic thinker who also has copious technical expertise.
I am searching for a Marketing Director role at a company who has recognized their imminent need for a marketing professional to step in and start or revamp their marketing department, including any combination of overall marketing strategy and planning, print and digital advertising campaign management, graphic design, website build/maintenance, SEO and SEM strategic planning and implementation, email marketing, etc. This company needs to be seeking someone to work remotely or in North Atlanta area only (i.e. Marietta, Roswell, Acworth, Woodstock, Cartersville, Canton, etc.), and have Values, Missions, and Goals around employee happiness and superior client satisfaction. A bonus would be one that contributes locally to charities and provides volunteer opportunities for its employees. Health benefits are not needed.

 

Skills

  • Adobe Photoshop 95% 95%
  • Adobe Illustrator 95% 95%
  • WordPress 92% 92%
  • Print Design 91% 91%
  • Social Media Marketing 95% 95%
  • SEO / AdWords 92% 92%

2018 ACTIVITIES

Networking & Industry Meetings Attended

Industry Conference Sessions Attended

Websites Created (New & Redesign)

Websites Audited (SEO & UX)

Social Posts Published

Social Posts Published

Social Posts Published

Books Read

EXPERIENCE

Freelancer / Contractor - Web & Marketing Consultant

InkJam Digital, LLC is a marketing and design agency, specializing in website design, marketing strategy, and SEO, in addition to other overall marketing strategic initiatives. As the owner and primary account owner for all clients, I assisted small and mid-size companies from many different industries, acting as a full marketing agency on their behalf.

Tracy P. Gibson | August 2018 – Present

Owner / Web & Marketing Consultant

InkJam Digital, LLC is a marketing and design agency, specializing in website design, marketing strategy, and SEO, in addition to other overall marketing strategic initiatives. As the owner and primary account owner for all clients, I assisted small and mid-size companies from many different industries, acting as a full marketing agency on their behalf.

InkJam Digital | October 2013 – August 2018

Director of Digital Marketing, U.S. Operations

IMImobile is a cloud communications software and solutions provider that enables companies to use mobile and digital technologies to improve and automate customer experience and engagement. In my position, I was in charge of managing a group of 5 who supported all U.S. clients with marketing campaign execution for email marketing and SMS marketing deployments as well as database management. My role primarily managed the campaign specialists while playing a key role in strategic development and campaign planning onsite with the clients.

IMIMobile | October 2015 – August 2016

Senior Digital CRM Marketing Manager

As the Marketing Manager for the Digital CRM Team, I oversaw all transactional communications being deployed to Verizon Wireless’s customer base. I ensured that all customers were provided with consistent and quality communications from the point of sale through the customer lifecycle.

My Company | February 2014 – October 2015

Senior Digital Media Operations Manager

As a Media Operations Manager, I was responsible for overseeing the execution process of client advertising campaigns being deployed by Moxie Interactive, a top digital advertising agency in Atlanta. I worked with advertising publishers and ad networks to execute flawless and successful digital advertising campaigns.

MOXIE | March 2011 – March 2013

Marketing Manager

As the Marketing Manager in a marketing department of one, I was responsible for all aspects of marketing, advertising, graphic design, and PR for this communications networking technology company.

My responsibilities included the execution of all print and digital graphic design needs, PR initiatives, digital and print advertising campaigns, social media initiatives, as well as website maintenance and brand management.

My Company | October 2013 – Today

EDUCATION

Bachelor of Arts, Communication

Major: Advertising

Minor: Graphic Design

The University of Alabama | August 1999 – August 2004

Front End Web Development

Front End Web Development – HTML5, CSS, JavaScript/jQuery

General Assembly | May 2016 – August 2016

Advanced Diploma

Accelerated Honor Diploma

Senior Class Vice President, Treasurer – National Beta Club, President – National Honor Society, Jr. Ambassador – Walker County

Awards: Thornton Scholarship, J. Parnell Scholarship, Walker County Jr. Ambassador Scholarship, The University of Alabama Alumni Association Scholarship

Carbon Hill High School | August 1995 – May 1999

Testimonial 1

Tracy was a pleasure to work with, she always had a positive attitude, great work ethic, was a problem solver & creative thinker, and could always be counted on to make a project a success.”

– Casey Martin (Media Director – MOXIE, formerly Moxie Interactive)

Testimonial 1

Tracy is one of the best people I have ever had the opportunity to work with on a daily basis at the Weather Channel. Although we work on different but closely related teams (I focus on online ad products and she is dedicated to online campaign specialist group), we collaborate on an almost daily basis to ensure a client’s campaign runs smoothly and as planned. She is incredibly knowledgeable in our field (which is very hard to come by), organized, detailed, works well in an extremely fast-paced environment, driven and passionate about all she does. In addition to the above, she is always willing to lend a hand in whatever else she can possibly take on and with a genuine smile and desire to help others out. She is the true definition of a team player and goes above and beyond the expectations placed upon her as defined by her job description. I feel privileged to work with such a talented and experienced individual in a field that is quite demanding. She is one in a million and I could not think of another person more suited for any of the positions she may seek.”

Stacey Liebman (The Weather Companies, formerly The Weather Channel)

Testimonial 1

Tracy’s exceptional work ethic and ability to go beyond her responsibility made her in intrigue partner with my clients. She built a trust that help to facilitate larger buys out of every client she worked with me on. I would recommend Tracy for any position.

Michael Zellner (VP – Sales, CareerBuilder.com)

Testimonial 1

Tracy has been a true asset to the day to day business for both me and my clients. Her knowledge of all aspects of CareerBuilder.com has made me very comfortable referring my clients to her directly. She was always willing to help me with my issues, regardless of whether or not they involved an account she was assigned to. You have my endorsement for whatever position you choose to go for.

Jon Adani (CareerBuilder.com)

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Contact Me

email@tracypgibson.com

(770) 309-7587

Slack Channel

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